AUT launches course on global pop icon Taylor Swift, here’s all you need to know

There’s nothing like it when academics serve as a pathway to know in detail about our favourite celebrities and learn from their successful journey. And when the celebrity in question is none other than Taylor Swift, the excitement only grows a notch higher.
Making this a reality, the Auckland University of Technology (AUT) has launched the Taylor Swift: Communications Professional, a pioneering summer school course on the global pop icon, which will analyse her 18-year career through the lens of modern communications disciplines.
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Helmed by AUT’s School of Communication Studies, the course marks Australasia’s first university-level course with Taylor Swift.
Explaining the course, Senior lecturer Rebecca Trelease highlighted Swift’s mastery of communication as a driving force behind her media success. She said that apart from Swift’s excellence in lyrics and music, her prowess as a communications professional has been remarkable and the backbone of curating and maintaining her career in the media.
She said, “This course is for everyone – from high school students eager for a head start on university study to established professionals looking to expand their knowledge.”
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Notably, the Taylor Swift: Communications Professional course has been launched only a few days after the overwhelming interest in Swiftposium, an academic conference held in February 2024 to critically examine Swift’s global impact. It drew immense attention from both high-school students and fans alike, thereby reflecting the singer’s widespread influence.
Participants of the Taylor Swift: Communications Professional course will gain the following benefits:
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The course will be held three days a week at AUT’s City Campus from November 18 to December 13, coinciding with Taylor Swift’s 35th birthday.
AUT may also offer the course online to cater to students who are unable to attend in person in case there is enough interest.